Taffy Story
Fitness trainer and longtime athlete Katie Kozloff is the Founder and CEO of Taffy, a line of stylish activewear made just for women size 14 – 24.
Katie came up with the idea for Taffy while she was working as a personal trainer at a local Philadelphia gym. She noticed some women who frequented the gym were bigger than size 10 or 12. She also noticed that these women tended to wear baggy t-shirts and unflattering sweatpants to work out. Katie did some research and found there are some options for workout clothing for plus-size women, but much of what was available was not stylish, flattering or attractive. Katie realized there was a need for stylish activewear for curvier women.
As a result, Katie created Taffy, a new line of yoga and activewear designed specifically for women size 14 – 24. Taffy is a line of stylish sweats, flattering tops and versatile yoga pants that women can wear to the gym or anytime. Jackets and tops are longer in length, and all pieces are cut to fit and flatter curvier shapes. Taffy features sweat suits with jackets and pants, yoga pants and several tops. Taffy activewear is offered in sizes 14/16, 18/20, and 22/24. Made of cotton and spandex blend, all pieces are comfortable yet hold their shape. The clothing coordinates, so women have lots of options to add to their workout wardrobe.
While developing the line, Katie realized a strong emotional connection between looking good, feeling comfortable, and actually being more motivated to be active and healthy. Katie’s goal is to help plus-size women feel confident about the way they look in activewear, so that whatever their goal, they will lead healthier, more active lives.